Biography
From a young age Randy was intrigued by computers as well as commerce. He chose to pursue an IT career and started his first IT business at the age of 21. Before he turned 30 he had acquired, sold and founded other IT and SaaS businesses before saying the industry farewell as a business owner.
While running his businesses his main focus was on sales and that was exactly what he was doing during these years. Digital marketing was an upcoming industry and was used to generate leads but became a sales weapon more and more.
Marketing automation felt like second nature with his tech experience and his ever-burning desire to sell. So much in fact that after 12 years in the IT industry Randy’s career switched to digital marketing and media buying.
From there he grew more into business development helping other businesses to expand. Coaching entrepreneurs to make big strides into a successful future.
Alongside his consultancy firm, he spends a lot of time with his young family, traveling the world and photographing people, nature, and cities.
Expertise
Two decades of hands-on experience in IT, digital marketing, and business strategy have yielded a diverse skillset. This is a partial list.
– Brand Development & Advertising
– Direct-Response Marketing
– Search Marketing: SEO & PPC
– Digital Video & TV
– Streaming & Radio
– Influencer Marketing
– Email Marketing
– Social Media (Paid & Organic)
– Website Design & Development
– Advertising Creative (All Mediums)
– Branding and strategy
– Conversion Rate Optimization
– Media Planning & Buying
– Content Strategy & Execution
– Business Development: Platform & Revshare
– Creative Sponsorships & New Media
Please reach out if…
Startups
If you want to invite me to talk about your startup.
Technology
If you want to invite me to talk about your technology.
Ideas
If you want to invite me to talk about your ideas.
Something else
If you want to invite me to talk over coffee.
I’d love to get in touch
© Randy Bouman – 2020